How To Use Your Business Attire
To Make More Money,
Garner More Respect,
And Leave Your Competition Sputtering
In The Dust ...

       

    • What if I told you that you could be on your way to making
      more money - perhaps A LOT more money - in a matter of days?

    • That you could have people scrambling to follow your orders, vie
      for your attention, or go out of their way to make you happy?

    • That you could outshine your competition so completely, that
      you become the only logical choice for your clients?

    That, by simply taking the time to accurately match your business clothes
    to your position, you could instantly change the outcome of every meeting
    you attend, every order you give, or every interaction you have with other
    people?

    Sound incredible?

    It's not.

    Because in this day and age of casual dress and relaxed attitudes, taking
    the time to dress appropriately for your industry will put you so far ahead
    of just about anyone you work with that the avalanche of benefits that
    you'll enjoy will come to you as easily as taking candy from a baby.

    Let me let you in on a little secret...
     

Human Resources professionals estimate
that 95% of people dress inappropriately for their jobs.

     
    That's right. Nine out of ten people head off to work every day in clothing
    that undermines their credibility, downplays their talents, and reduces their paychecks significantly. Whether they're overdressed -- or is more likely
    the case -- underdressed, they put comfort ahead of appropriateness and
    their paychecks and self esteem tell the tale.

    Which is odd, frankly, when you consider that...

    They spend tons of time and money training for their careers. They go to
    the "right" schools, they join all the "right" organizations, they agonize
    over every word on their resumes...

    ...and then they jeopardize it all by showing up for work in clothes that
    never warranted a second thought.

    They spend all their time and energy perfecting their skills to set themselves
    apart from the competition... and then hide it all behind clothing that's
    boring, ineffective, or sloppy.

    It's like cutting a perfect diamond, putting it in an elaborate setting, polishing
    it to a high sheen... and then wrapping it in a brown paper bag and
    wondering why no one gives it a second look.

    Are you one of them?

    • Do your work clothes accurately and immediately identify your
      position, income, and level of success?

    • Do they instantly grant you access to the people and places that
      will help you advance your career?

    • Do they engender trust, establish credibility, and garner respect?

    If not, there are two things I know for sure:

      1. You're working A WHOLE LOT harder than you need to

      2. You're not making as much money as you could be

    Because even if you're the brightest, smartest, wittiest, and most
    deserving woman in your office, if you don't dress appropriately for
    your position, you're not going to advance as quickly as you should.

    Or, as Mark Twain once said,
     

"Clothes make the man. Naked people have little
or no influence on society."

     
    So how did we get so off track in our business clothing choices that 95%
    of people now dress inappropriately for work?

    Blame the "Dot Com" era of the mid 1990's. "Casual Friday" started as way
    for business people to usher in the weekend by "dressing down" one day
    a week. In no time flat, it became a daily uniform for many offices that
    soon spiraled so completely out of control that women who once went to
    work in suits and heels started reporting to work in shorts and flip-flops.

    Thirty years after forcing our way into boardrooms around the world via the woman's movement, we put our cause back at least sixty years in favor
    of casual clothing. Divested of the most powerful components of the
    business uniform -- clothing elements that have garnered respect and built
    fortunes for more than five hundred years -- women are now working harder
    to earn less and stressing more than ever before.

    And it's so very, very unnecessary.

    Yet even people who should know better make big, huge mistakes with
    their work clothes. Like:

    • The young Stanford and UCLA Medical School-trained surgeon who
      showed up for her first day at work at a prominent east coast hospital dressed in shorts and a Hawaiian shirt. She was delayed for nearly
      an hour by security as they attempted to verify her credentials.

    • Or the Colorado lawyer who went to argue a court case wearing a
      t-shirt, jeans, and hiking boots before she headed out for a hiking
      trip. The judge was so annoyed by her lack of respect that he
      instigated a state-wide dress code for all attorneys.

    • And who can forget the Duchess who came to Texas to dedicate a
      building in the dead of winter but dressed like it was the middle of
      summer? She was crucified in the press, especially since she was
      staying with a famous socialite who happened to be a member of
      the international best-dressed hall of fame.

    Yes, poor business wear choices can happen to anyone, regardless of her background or education. Fortunately for all the women in these stories,
    they had their mistakes pointed out to them. Probably not in the format
    they would have preferred, granted, but at least they were told their
    attire wasn't "up to snuff."

    Most women aren't so lucky.

    Many go their entire careers missing out on promotions and opportunities
    because no one bothered to tell them they needed to upgrade their attire.
    No one sat them down and showed them what clothes they needed to
    wear to garner respect, instill credibility, or stop nay-sayers in their tracks.
    Nope. No one took the time to explain the "unspoken" rules of business attire.

    Or if someone did, they may have not believed her. They may have assumed
    that because THEY don't care about clothes and fashion, that NO ONE does.
    Or, because they're extremely smart at something (math, science, music, etc.)
    that "regular" rules just don't apply to them. That being gifted in one area
    somehow exempts them from the rules of conduct in everything else.

    So what's the end result?

    These women end up spending years - even decades - earning less than they could, putting up with more than they should, and struggling constantly just
    to hang onto whatever income or status happens to come their way.

    What a waste!

    What if I told you that there was a much, much easier way to go about it?

    • That instead of waiting for someone important in your organization,
      field, or industry to notice all your hard work and reward you
      appropriately, that you could "take the bull by the horns" to ensure
      your own success?

    • That instead of hoping for choice opportunities to find you, that you
      could attract them like flies to honey to become a magnet for
      prosperity?

    • That instead of settling for the staff, territories, or workloads that
      others assign to you, that you could dictate what you want and have
      others clamoring to get on your team?

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    Sound impossible?

    Not when you know what you're doing. And the first step in achieving your
    goals is to build a "take-no-prisoners" work wardrobe that will take you
    anywhere you want to go.

    So how do you do that?

    Introducing...

Business Wear Magic:
The Smart Woman's Guide to Effective,
Profitable Business Attire.

This is the business wear book my ezine
subscribers have been begging me to
write for years.

It's a no-holds-barred look at effective,
profitable business wear, with proven
looks and strategies that have made
fortunes for those who apply them.

From understanding the role of business
attire to creating a dress code policy, this
ebook covers women's business clothes in
a way you've probably never seen before.

    In this fun, fast-paced book, you'll learn:

    • What "Dress for Success" really means (p. 13)

    • The four levels of business attire, including the one that's appropriate
      for your industry (p. 21)

    • What to do if your company doesn't dress like the rest of your
      industry (p. 31)

    • What, exactly, should be in your business wardrobe, from pants to
      dresses to suits (p. 36)

    • The best accessories for your level of dress, from hair clips to high
      heels (p. 56)

    • The outerwear pieces that can make or break your look (p. 70)

    • How to maintain your authority in any season, with it's icy cold or
      scorching hot (p. 81)

    • The appropriate status items for your income level (p. 100)

    • What you should be wearing at different points in your career (p. 101)

    • The ten key pieces that say "you've arrived" (p. 103)

    • What to wear in different business situations like:

      • Job interviews

      • Conventions and retreats
      • When you're giving a speech
      • Evening functions
      • A board meeting
      • When you're asked to appear on television (p. 109)

    • How to use your business attire like a Swiss Army knife to "rally the
      troops," reprimand an employee, or impress the "big boss" on a
      moment's notice (p. 148)

    • How and when to "chuck" your regular business attire (p. 155)

    • How to define a dress code policy (p. 164)

    • Where to have business clothes custom made at a reasonable
      price (p. 174)

        ... and much, much more

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    Once you finish reading this beefy 175-page ebook, you'll understand
    exactly how to use your business clothes to get what you want quickly
    and efficiently. You'll see why and where most people go wrong, and
    how to package yourself appropriately so you can standout from your
    competition like a diamond in the sand.

    It's like reporting to work where everyone else is pecking away on dusty
    old manual typewriters and you have the only laptop in sight. You'll
    be sleek, efficient, and with the times. And you'll prosper because of it.

I just can't express how much this ... has positively influenced my life. Initially the attention I received was a bit awkward for me, but using your plan for my appearance gave me the confidence I needed to present my ideas and myself as a professional.

In turn, my office management expressed increased confidence in me and I've experienced both career growth and higher compensation.

Your practical advice helped me organize and create a list of needed items that was much less expensive than just guessing or buying just any designer item that was on sale.

My gosh, even now that I can budget for higher end pieces, the most amazing suit I currently have I bought at a consignment shop!

Thank you so much for continuing to share your time, talent, and beauty.

Denise Galvez
Espanola, New Mexico

I have been doing just like what you described, [wearing] special suits and looking good for certain occasions and ragged for all others.

I went from banking to fashion, and immediately noticed how far behind I am from everyone else. I thought that by my professionalism and work results, I can win people over, but I was wrong. I didn't look the part.

Now [that I run my own business] I have more free time than while I was working to make my boss rich full time, I am able to give more thoughts to my image consistently.

I do notice that my confidence is increasing; I am starting to teach other women what looks best on them. I feel much better about my look and thus self, and I am not as self-conscience as before.

Thank you for what you are writing. It's right on target.

Rosa Chen
Houston, Texas

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    "Dressing For Success" is nothing new. Savvy business people have studied
    and used these principles successfully for hundreds of years, because they
    work.

    But after the casual trend of the "dot bomb" era, so many people and
    businesses discovered that they enjoyed reporting to work in relaxed
    apparel so much that they never went back to their old business clothes.
    Even when they lost business, suffered turnover, and noticed a marked
    decrease in respect and effectiveness.

    Business Wear Magic shows you how to use that relaxed attitude to your advantage to take control of your destiny and move so far so fast, your competition will never know what hit them. By adding just a few key
    pieces, you can "shake things up" to your advantage, to put those around
    you on alert and create a ripple effect that may have:

    • Your upper management re-evaluating your promotability

    • Your boss wondering if you're interviewing elsewhere

    • An incompetent supervisor quivering in his boots, afraid that
      you're after his job

    • Your peers speculating why you're doing so much better than
      they are

    • Your subordinates wondering if you're suddenly going to start
      expecting more from them

    Yes, dressing appropriately can have THAT big of an impact. If you're ready
    to "shake things up" in your office, make more money, and get everything
    you deserve, you'll be able to make your game plan after reading
    Business Wear Magic.

Click Here To Order Now

    So how is Business Wear Magic different from all the other "dress for
    success" books out there?
     

    Let me put it this way:

Times Have Changed
So Have Appropriate Business Clothes

     
    When most people think "dress for success," they immediately think
    "business suit." Which is fine for those traditional businesses where
    a suit and heels are required.
     
    But what about all those other industries that don't necessarily call
    for a suit, like architecture or fashion or teaching or food service? What
    should they wear to "dress for success?"

    Most business attire books don't address that, but Business Wear Magic
    does. Based on a 4-point scale developed by one of the States' leading
    image consultants, Business Wear Magic shows you exactly what you
    should be wearing to work whether you're a doctor, lawyer, horse
    trainer or candlestick maker. You'll also find the business casual look
    for each of the four levels.

    Plus, you'll also learn what to wear at each stage of your career, with
    appropriate budgets for each income level. That comes courtesy of my
    first career as an accountant, and you won't find that in any other book.

So Who is this Ebook For, Exactly?

    Anyone who:

    • Is ready to move up to the next rung on the success ladder and
      looking for a sure way to do it

    • Has been told by a boss, mentor, or friend that they should
      consider upgrading their business wardrobe

    • Is starting to work or returning to work after a long absence

    • Has been recently promoted and is wondering what's appropriate
      to wear at their new level

    • Is in charge of creating or has influence over the company dress
      code policy.

    In short, anyone who is looking for a simple, surefire way to increase their
    bottom line.

What really keeps me interested is how you incorporate real life into your [writing]. I enjoy knowing this is coming from a real person with real LIFE issues!! So it's a pleasant surprise for me to read your witty stories that so delightfully lead into your latest fashion tip. Thank you for that!!

Keep 'em coming! :)

Shauna Raduske
Syracuse, UT

 
So What Exactly Will You Get When You Order
Business Wear Magic Today?

Business Wear Magic

 

In addition to the meaty, 175-page
Business Wear Magic ebook, with nearly
one hundred photographs and illustrations
showing the concepts in detail, you'll also
get three incredible bonuses that are
EXCLUSIVE to Business Wear Magic.

     

     
    EXCLUSIVE Bonus #1
    What To Wear When You Travel For Business ($15 Value)

    This comprehensive 23-page guide tells you just about everything you need
    to know to travel successfully for business, including:

    • How to pack efficiently for a one-week business trip so that all
      you need is one carry-on of well-chosen pieces to cover any
      situation you might encounter.

    • What to wear in different parts of the country, including the secret
      that might have put one Presidential candidate in the White
      House four years earlier, had he known it.

    • What to wear in different parts of the world so you don't offend,
      embarrass, or instantly eliminate yourself from consideration.

     
    EXCLUSIVE Bonus #2
    The Basics of Business Etiquette ($15 Value)

    Need a little polish to go with that new business wardrobe? Discover
    just how far a few kind words and simple gestures can take you in this
    34-page report, including:

    • How to look more professional in your correspondence by
      implementing a few simple tricks.

    • How to maintain your image when food and drinks are involved
      at a business meal.

    • How to behave appropriately and with respect when you travel internationally.

     
    EXCLUSIVE Bonus #3
    How To Organize and Arrange Your Office ($10 Value)

    Want to make a truly well-rounded impact? After you've upgraded your
    wardrobe and reviewed your manners, learn how to arrange your office for
    maximum effect by:

    • Clearing the clutter and organizing for efficiency.

    • Arranging your furniture for easy traffic and maximum prestige.

    • Discovering the key elements of your office that convey your position, status, and power.

    This 19-page report may very well have you scrambling to re-arrange your
    office.

    In all, you'll get over 250 pages of material showing you how you can dress,
    travel, behave, and arrange your office to skyrocket your income, effectiveness, and respectability. You'll shave years off the trial-and-error method to get predictable results quickly and succinctly. It's a proven shortcut to success
     

So How Much Is This Going To Cost?

     
    If you hired me to teach your this material in person, you could easily
    expect to pay up to $500 to learn what you'll find in the pages of
    Business Wear Magic. And if you're like most of my clients, you'll have
    thought it money well spent given the impact it's going to have on your
    career.

    Or, if you're a do-it-yourself and bought every business wear book you could
    find to try to glean this information yourself, you could easily spend hundreds
    and still not learn everything I share with you here. Why? Because you
    also get the benefit of my experience working with countless clients through
    the years: real life examples of the big mistakes real people make every
    day that hinder their goals.

    So if you want to take a stab at it yourself, by all means do so. Just
    remember that trial-and-error is often an expensive way to go.

    But if you want a simple, clear-cut blueprint of how you should dress for
    business, without wasting a lot of money trying to figure it out for yourself,
    buying clothes that may or may not send the message you want,
    Business Wear Magic is for you.

    And you can download it right now for a very budget-friendly $27.

    That's right, for less than the cost of two people going to a drive thru and
    a movie, you can have a proven, workable plan for building a wardrobe that
    could very well launch you into a whole new income bracket.

    It's a very small price to pay, given the impact it could have on your career.

My closets are beautiful because of you!

Patricia Marinas Brown
San Francisco, CA

 
What If You Don't Like It?

    Then return it! If Business Wear Magic doesn't fully meet your expectations,
    simply return it for a full refund, no questions asked. I happen to think
    it's an exceptional resource that you'll turn to time and again, but if
    you don't, just give it back. If you're not happy, then neither am I.

    Is that fair or what?

 
Here's How to Get Instant Access

    Business Wear Magic is an 175-page ebook available in PDF format. That
    means that if you have a Mac or PC (sorry WebTV!), you can purchase
    this ebook for immediate download for use with the Adobe Reader that's
    probably already on your computer. This ebook is currently not available
    in hard-bound format.

 
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    You're just minutes away from building a "leave the competition in the
    dust" business wardrobe at a price that can't be beat!

    Warmest Regards,

    Diana Pemberton-Sikes

    Diana Pemberton-Sikes
    BusinessWearMagic.com
    FashionForRealWomen.com

    P.S. Why spend years -- or even decades -- trying to figure out which
    business clothes work best for your industry when a proven shortcut is
    so close at hand? Learn what successful people already know! Grab
    your copy of Business Wear Magic today!


©2004 by Diana Pemberton-Sikes diana@fashionforrealwomen.com
Top Drawer Publications LLC • 256 S. College Ave.
Newark, DE 19711 • 302-266-0156

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